Marketingtexte Aus Translationswissenschaftlicher Sicht: Am Beispiel Einer Kundenzeitschrift Der Automobilbranche Im Sprachenpaar Deutsch-Polnisch (Hardcover)

Marketingtexte Aus Translationswissenschaftlicher Sicht: Am Beispiel Einer Kundenzeitschrift Der Automobilbranche Im Sprachenpaar Deutsch-Polnisch By Hanka Blaszkowska Cover Image
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Description


This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried out using the example of the marketing text type customer magazine, following the functional approach of translation studies. In the scientific description, the author integrates the professional-practical concept of transcreation, which flows into the model representation of the interlingual-intercultural transfer of marketing texts.


Product Details
ISBN: 9783847114826
ISBN-10: 3847114824
Publisher: V&R Unipress
Publication Date: September 5th, 2022
Language: German